BRAD INDUSTRIES · CREW FILE · EMERGENCY RESPONSE
Procurement
Division of Add to Cart
“Something new will fix it. Express shipping.”
Also goes by the impulse shopper, the over-spender, the over-indulger.
Bad day? I bought you a candle. Worse day? Three candles and a lamp shaped like a mushroom. The feeling didn’t leave. The box was very nice, though.
i have enuf
In red crayon: the inner child. Three words or fewer. Usually right.
His file
1What he says, and what’s underneath it
- What he says
- “It was on sale.”
- What he means
- I want you to have something good right now.
- The feeling under that
- Empty, and in a hurry to fill it.
- The need under that
- To feel comforted, and like I have enough.
Brad only ever says the top line. Everything under it is what he’s guarding.
2How to spot him
- Shops when sad or bored.
- Gets a rush when the package arrives.
- Has things still in their boxes.
- Treats themselves, then regrets it.
3Who he’s protecting
- He’s protecting
- The part of you that felt like there was never enough.
- On duty against
- The empty feeling under a bad day.
- Where he got the job
- Brads like yours usually get hired when comfort was scarce and a treat was the fastest way to feel better.
4His real talent
- What he’s good at
- Generosity, and real joy in small things.
- Off duty, he’s
- The friend who always picks the perfect gift.
- His blind spot
- The new thing fixes the moment. Then the moment comes back.
5What helps him stand down
- What he needs from you
- Let him fill the cart. Then wait one day before checkout.
- Say this to him
- “It can stay in the cart until tomorrow.”
- Skip this
- “Do you really need that?”
- Ask him this
- “What are we hoping this will fix?”
- Ask your people for
- Comfort that isn’t a purchase. A walk, or a hug.
Try this tonight
Put it in the cart. Close the tab. If you still want it tomorrow, it’s yours.
CLEAR is 14 days of small skills like this. Join the waitlist
Your Brad, meet theirs
One file covers one Brad. Most of the trouble happens between two. Take the quiz with a partner, friend, family member or coworker, and Brad writes the joint report: the loop your two Brads get stuck in, and the words that work.